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A recent article published by econsultancy.com reports on the findings of a recent study commissioned by Easynet Connect:

The internet as the ‘critical difference’

According to findings, 65% of UK SME respondents believe the internet is either an important, or the most important, tool for helping them through the recession.

While until now it was relatively safe to assume this, we now have some solid data to support this notion. It’s great to see businesses finally feeling confident about the internet, but it’s important to remember that to have any degree of success takes work, there isn’t some magic switch that suddenly transforms a company overnight, the instant it starts engaging with online media.

Having a good online strategy is essential and overall objectives need to be realised. There are an enormous number of factors that dictate whether a business survives or fails, so understanding your aims and how to achieve them, as well as potential hurdles you may face, is extremely important.

The internet as a dual marketing and cost-cutting tool

When respondents were asked about their strategic views of the internet, interestingly, there was a rough split of about half between those who were planning on using it to drive new revenues and market share (42%) and those who saw it as a means to cut overall business costs (43%).

Furthermore, most responding organisations said that they would be adopting both approaches during the next few years. This is extremely encouraging to see, especially given that it was recognised that a combination of the two can successfully drive a business forward. However, this also creates various challenges, as with limited resources, time and (often) expertise, smaller businesses can become overwhelmed by the vast range of options, technologies, strategies and resources available. Understanding how this ties in with unique goals and objectives can also become problematic.

If you would like to talk about how the internet can benefit your business, please contact us at eby design ltd. We offer a range of services suitable for your company no matter how large or small.

The full article on how the internet is becoming a lifeline for SMEs can be found by clicking here: http://econsultancy.com/blog/3669-the-internet-as-a-lifeline-for-smes-taking-the-first-steps